| Module 1 | Introduction to digital marketing |
| Unit 1 | Module 1 - Overview |
| Unit 2 | Class 1 - What is marketing? |
| Unit 3 | Class 2 - Evolution of marketing |
| Unit 4 | Class 3 - Inbound vs outbound marketing |
| Unit 5 | Class 4 - Intro to digital marketing |
| Unit 6 | Class 5 - Understanding of business and its goals |
| Unit 7 | Class 6 - What is a marketing objective |
| Unit 8 | Class 7 - Data collection and its importance |
| Unit 9 | Class 8 - Creating a marketing campaign |
| Module 2 | Fundamentals of Website |
| Unit 1 | Module 2 Overview |
| Unit 2 | Class 9 - Role of website in digital marketing |
| Unit 3 | Class 10 - Types of Website |
| Unit 4 | Class 11 - Landing page psychology |
| Unit 5 | Class 12a - Technical Fundamentals of website (Domain) |
| Unit 6 | Class 12b - Technical Fundamentals of website (Hosting) |
| Unit 7 | Class 12c - Technical Fundamentals of website (CMS) |
| Unit 8 | Class 13 - Introduction to WordPress |
| Module 3 | Content Marketing |
| Unit 1 | Module 3 Overview |
| Unit 2 | Class 14 - What is content marketing |
| Unit 3 | Class 15 - Copy writing |
| Unit 4 | Class 16 - Content strategy |
| Unit 5 | Class 17 - Introduction to Canva |
| Unit 6 | Class 18 - Introduction to Lumen5 |
| Module 4 | Search Engine Optimization |
| Unit 1 | Module 4 Overview |
| Unit 2 | Class 19 - Introduction to SEO |
| Unit 3 | Class 20 - How search engine works |
| Unit 4 | Class 21 - Types of search |
| Unit 5 | Class 22 - Keyword Research |
| Unit 6 | Class 23 - On-page SEO |
| Unit 7 | Class 24 - Off-page SEO (Part 1) |
| Unit 8 | Class 24 - Off-page SEO (Part 2) |
| Unit 9 | Class 25 - Local SEO |
| Unit 10 | Class 26 - Tools for competitive analysis |
| Module 5 | Search Engine Marketing |
| Unit 1 | Module 5 Overview |
| Unit 2 | Class 27 - Introduction to search engine marketing |
| Unit 3 | Class 28 - Functions of keywords |
| Unit 4 | Class 29 - Search Ads |
| Unit 5 | Class 30 - Display Ads |
| Unit 6 | Class 31 - Shopping Ads |
| Unit 7 | Class 32 - Video Ads |
| Unit 8 | Class 33 - Mobile App campaign |
| Module 6 | Social Media Marketing |
| Unit 1 | Module 6 Overview |
| Unit 2 | Class 34 - Social Media Marketing Overview |
| Unit 3 | Class 35 - Facebook Marketing |
| Unit 4 | Class 36 - Twitter Marketing |
| Unit 5 | Class 37 - LinkedIn Marketing |
| Unit 6 | Class 38 - YouTube Marketing |
| Unit 7 | Class 39 - Pinterest Marketing |
| Module 7 | Email Marketing |
| Unit 1 | Module 7 Overview |
| Unit 2 | Class 40 - Introduction to Email Marketing |
| Unit 3 | Class 41 - Introduction to Mailchimp |
| Unit 4 | Class 42 - Mailchimp Practicals |
| Module 8 | Web Analytics |
| Unit 1 | Module 8 Overview |
| Unit 2 | Class 43 - Introduction To Analytics |
| Unit 3 | Class 44 - Introduction To Google Analytics |
| Unit 4 | Class 45 - Google Analytics - Practicals |
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